If you’ve noticed your skin doesn’t bounce back the way it used to — you’re not imagining it.
Fine lines linger longer, your jawline feels a little softer, and your skin just doesn’t have that firm, fresh look anymore.

The reason? Collagen loss — and it starts earlier than most people realise.

The Collagen Countdown (Yes, It Starts at 25)

From around the age of 25, our natural collagen production begins to decline by roughly 1% every year. Collagen is the protein responsible for keeping skin firm, smooth and resilient — so when levels drop, skin slowly loses its structure.

This process is completely natural, but it’s accelerated by:

• Sun exposure

• Stress and lack of sleep

• Pollution

• Dehydration

• Using harsh or ineffective skincare

The result? Skin that feels thinner, less elastic, and slower to repair itself.

Why Firmness Is the First Thing to Go

Collagen acts like scaffolding for the skin. As it breaks down:

• Skin doesn’t “snap back” as quickly

• Fine lines become more visible

• Facial contours soften

• Skin appears dull or tired

And while ageing is inevitable, premature firmness loss isn’t.

Can You Actually Get Firmness Back?

You can’t stop ageing — but you can support your skin so it behaves like younger skin for longer.

The key is daily collagen support, hydration, and barrier repair.

Here’s what makes the biggest difference 👇

1. Support Collagen Daily (Not Just Occasionally)

Collagen-focused skincare works best when used consistently. A daily face cream formulated to support collagen helps:

• Improve elasticity over time

• Strengthen skin structure

• Reduce the appearance of fine lines

• Keep skin plump and resilient

This is where a targeted formula like Rénové’s Pro-Collagen Revive Face Cream fits seamlessly into your routine — delivering daily support rather than quick fixes.

https://www.renoveskin.com/products/pro-collagen-revive-face-cream

2. Hydration = Firmness

Dehydrated skin exaggerates sagging and fine lines. When skin is properly hydrated, it appears firmer, smoother and more lifted.

Look for a cream that deeply moisturises while also reinforcing the skin barrier — hydration and collagen go hand in hand.

3. Repair Happens at Night

Your skin does its best repair work while you sleep. Using a nourishing night cream that supports collagen and moisture helps maximise overnight regeneration.

Consistency here is everything — one night won’t change your skin, but weeks of proper care absolutely will.

4. Protect What You’ve Built

Supporting collagen means also protecting it. Daily SPF, gentle cleansing, and avoiding overly harsh actives help prevent unnecessary breakdown.

Think of it as maintenance, not damage control.

The Takeaway

Skin losing firmness after 25 is normal — but ignoring it isn’t necessary.

With the right daily support, hydration and collagen-focused care, skin can remain:

• Firmer

• Smoother

• More elastic

• Visibly refreshed

A simple, consistent routine — anchored by a collagen-supporting moisturiser like Pro-Collagen Revive Face Cream — can make all the difference over time.

Because great skin isn’t about turning back the clock.
It’s about supporting your skin as it evolves.